Green baize legend Steve Davis believes the World Series will help spread the snooker word across Europe.
Davis, 51, turned professional 30 years ago and has 28 ranking titles to his name, including six World Championship crowns.
He makes his World Series debut in Warsaw, Poland this weekend.
In the 1980s, Davis and his manager, Barry Hearn, promoted invitation events in countries new to snooker which went on to stage fully fledged ranking tournaments - including China and Thailand.
And Davis believes the game can only benefit by taking tournaments to countries where snooker has grown in popularity in recent years thanks to Eurosport’s extensive coverage of the professional circuit.
“What the World Series does is to take top flight snooker to countries who have not had a great deal of exposure,” he said.
“The last leg in Berlin was a huge success and hopefully, Warsaw will be the same.
“Snooker has become a little bit stale in the UK and the aim is for Europe to become a catalyst to kick-start the game again. It’s all about making the world sit up and take notice.”
Davis faces Polish champion Rafal Jewtuch in the first round tomorrow.
The action starts live on Eurosport2 at 1pm UK time.